JJWells/besos, located in Boulder, Colorado, specializes in women's casual clothing, professional attire & suiting, unique items, handcrafted jewelry and fun accessories. In all, JJWells/besos houses 75 labels in the store, on average, and is consistently exploring different markets to provide new, exciting and unique apparel.

Last spring we combined our sister store besos (previously located at 1949 Pearl Street) with JJWells. besos offered a different selection of contemporary lines for our customers. Now you can find them at our original store in The Village!

JJwells is celebrating 27 years this fall providing the latest fashions from Los Angeles and New York. The JJWells/besos experience is enhanced by the open and warm environment, availability and highly educated fashion experts available for your consultation. We also hosts a variety of special events each year providing access to entire collections from top fashion designers.

Services include wardrobe consultations, alterations, and private shopping events for women who want to look their best and feel confident.

Store History

Three local Boulder women with a passion for clothing and a flair for fashion founded JJWells in 1982. The original location, on Main Street in Longmont, Colorado, gave JJWells its start but JJWells eventually found its home in Boulder, Colorado under the ownership of Dana Culbertson, JoAnna Grant, Ella Jones and Stephanie McKay. Now located in the Village Shopping Center, on the corner of Folsom and Canyon, The "JJWells’ Experience" is designed to create a woman's shopping sanctuary that is authentic; where self-acceptance and internal beauty act to transform and enrich the client's life.

For the past 27 years, JJWells has supported community non-profits such The Boulder Community Hospital, The YWCA and other local schools and charities.

JJWells promotes locally owned business and has been supportive in this effort through membership and participation in organizations such as The Boulder Chamber of Commerce, Village Merchants Association and Downtown Boulder, Inc. and others. We look forward to having the opportunity to meet you!

Our Staff

d. VanKrevelen
Ageless, SWF (savvy, wise, female) seeks fashion-obsessed individuals for an adventure in color, style and fit in trendy or classic ready to wear. This 5’6” blue-eyed, sometimes red headed creative fashionista loves to read, walk, watch trashy TV show and anything “Arty”. d. has been in retail for over 40 years (just a little over) as a sales associate, designer, manufacturer and buyer. She has dabbled in theater while being at JJWells for the past 13 years. d. is very involved in the community volunteering for the Boulder Creek Fest, Home Town Fair, Winter Skate and BMOCA. If this sounds like a perfect fit from a top-notch sales pro, come and see me anytime at JJWells

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Maria Chapman
Maria’s Retail Recipe
1 – teaspoon playfulness
1 – tablespoon fashion know how
1 – teaspoon vintage uniqueness
1 – cup exceptional service
1/2 - cup vibrant professionalism
1/3 - cup sensitivity
1/4 teaspoon gardening
2 cups chopped motorcycle rides
1 bunch of children
4 large scoops of tireless determination

1) In a petite bowl, (slightly under 5’4”) combine playfulness, fashion know-how and vintage uniqueness, then set aside.
2) On a cutting board, chop together exceptional service (always available for a memorable shopping experience) vibrant professionalism and sensitivity.
3) To a non-stick skillet add love of walking, gardening, sunset motorcycle rides with my husband and spending time with my children; sautee gently.
4) Combine all of the above ingredients and place in a lined baking dish.
5) Sprinkle with tireless determination and bake for nearly a life-time.

You have successfully created the perfect personal and professional blend, ME!

Dana Culbertson
Having inherited her mother’s passion for clothing and her father’s love for people, being part owner of JJWells was a perfect fit. She enjoys helping others find solutions to their wardrobe needs and making friends and building relationships in the process. When Dana and her husband Sam find time away from their businesses, they enjoy cycling and hiking in the summer and skiing and snowshoeing in the winter.

Stephanie McKay
In thinking about writing this bio, I wondered …. “what is it that people want to know about me?” I decided it wasn’t where I was born, how many sibling I have, or where I graduated from college. It’s how I spend my time, what makes me happy, and what I am truly passionate about. So, here’s the lowdown! I spend most of my mornings working out and then enjoying a special coffee, my days at the corporate offices of JJWells and Besos, and my evenings puttering around my 100 year old Victorian house in Longmont or being with friends. I am most happy when running a mountain trail, listening to great music, drinking fine wine, and eating dark chocolate. And, finally, I’m passionate about my family and friends, my global volunteer work, and living life with high energy and a positive attitude.